The Design: A vibrant, hot pink, oversized puffer-style tote with branding kept discreetly on the inside liner.Availability: The bags are highly exclusive and frequently sell out or require joining a waitlist for availability. The Belgian Boys viral pink bag is their highly coveted Pink Puffer Tote. Originally launched at the Natural Products Expo West, the oversized, puffy bag became an instant viral sensation with subtle branding that consumers loved.
